Social media is a fantastic tool to enhance your company’s online presence. According to Statista, there are 2.77 billion users across social media platforms, and they spend an average of 136 minutes on social media each day. Approximately 90% of U.S. businesses are online with social media business accounts.
These facts are motivating more companies to improve their branding techniques to stand out from all the clutter. It is becoming more challenging to keep customers interested and engaged for as long as possible. The following tips will help companies brand themselves more effectively on social media.
Ensure consistency across different platforms.
There are so many platforms for companies to choose from, such as Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn and so on. No matter how many platforms your company uses, it is important to have consistency throughout them all. It takes a lot of time for companies to build a brand on social media, and using a style guide helps you send a unified message through all content.
If a company posts inspirational quotes on Wednesdays, they need to stick to that every single week so that customers know what to expect. Even the colors, tone and graphics should stay unified across all platforms. If you are using a logo as your profile photo on Facebook, use the same logo on other platforms, too. That will help customers recognize that all the pages belong to you.
Continue reading on Forbes
To learn more about our social media training programs visit Shark School.
To book Klyn as a trainer or speaker for your next conference or training, check out her videos and programs here.