15 Tips for Prospecting and Marketing Success
The last month, I’ve been fortunate enough to appear in Forbes sharing 15 Tips for Prospecting and Marketing Success along with other brilliant CEO’s and entrepreneurs.
Marketing has numerous elements to it, and oftentimes there are important skills and habits that are overlooked. In order to be an effective marketer, it may be obvious that you should be proficient in SEO, social media, and ROI, but that’s simply just scratching the surface. In this article, YEC asked 15 experts from YEC to share what they think are some of the most important things you should do — whether they are habits, certifications to obtain or skills to refine — to help ensure your marketing skills are top-notch. See what they have to say below:
1. Study Neurolinguistics
What changed the game for my clients and me was getting my master practitioner certification in neurolinguistic programming. I’ve studied SEO, social media, marketing, etc. — all marketing topics needed for a social media marketing company. But what made the difference was this certification. I understand the psychology of my employees, the brands we serve and myself on a much deeper level. – Klyn Elsbury, Shark School
2. Perform A Risk Analysis
Before pursuing new customer acquisition and engagement channels or campaigns, marketers should evaluate the challenges and risks of each opportunity. This enables you to manage better expectations regarding the performance of new initiatives. By understanding the challenges early on, you can also design solutions to mitigate those risks and improve your campaign success. – Firas Kittaneh, Amerisleep
3. Be A Great Storyteller
At the end of the day, marketing comes down to being able to tell a story well. One of the most valuable and often overlooked skills a marketer can have is being an excellent storyteller. Learn how to craft a narrative, capture your audience’s attention and drive home important messages. This can take the form of writing and oral storytelling, totally outside the confines of the marketing world. – Ryan D Matzner, Fueled
Read the rest of the article on Forbes by clicking here:
Comment below sharing your best tips for prospecting and marketing success below.
Should you want to learn more on the aspects of prospecting and marketing using social media you can check out Shark School, an online course that helps entrepreneurs get ROI from their social media efforts.