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2018 Year in Review

2018 was a year of radical transformation for me.

When I realized the odds of me dying this year from Cystic Fibrosis were relatively minimal, I set out to find myself.

At the beginning of the year, I was building and scaling Landmark Makers, a recruiting services firm dedicated to helping smaller businesses scale through human capital. We created the online course, completed a handful of search assignments, and then one day I woke up with a fast heart-rate.

I hated it.

I hated the business.

I hated who I was in the business.

I loved the education side, facilitation side, training side, but completing the actual step by step recruiting was exhausting work for me that led me to anxiety. I remember taking a search assignment from a well respected executive who asked me to make sure the woman I hired for his was “hot and yet, professional.” The condescending tone he made while I searched for a level of hotness that made him happy and yet kept his wife at bay, destroyed me inside.

I never finished that search and shut the company down.

Then my boyfriend and I traveled to Costa Rica to hang out with friends I met on an entrepreneurs retreat to Powder Mountain. I made friendships with people that are now in my core group, people I can call up any time and who taught me a lot about who I am and what is possible in the world. People who unknowingly saved me from myself and helped me embrace a core mission.

The summer was dotted with keynotes on happiness and fulfillment and started getting booked for keynotes regarding sales tactics as well. I was starting to make real money from speaking that could sustain a lifestyle and officially got off of disability making myself one of only a handful of people with Cystic Fibrosis to get a second chance on life and not have to succumb to the system.

While on a hiatus from the stage, my boyfriend and I slipped off for a week in Yosemite. I woke up one night to a raccoon in my tent, eating my trail mix and screamed loudly when he jumped up onto my mattress to cuddle. Or kill me.

I started taking on coaching clients, begrudgingly, because I never saw “coaching” as a true profession. Yet, there was no way to stop the storm that was brewing inside my soul.

Unleash the Power Within by Tony Robbins was the kick in the ass I had been waiting for. I crystalized my vision and realized to have the life I want to live, I need to burn the bridges to my back-up plan.

With that, I took down my online recruiting course and vowed to focus solely on speaking and coaching as my primary business. I said goodbye to all of my clients and gave them recommendations for other search firms and welcomed an income of almost $0.

And I did what any girl would do in a crisis. I got a puppy that is expected to weigh 4 pounds fully grown, named her Chanel, and dropped thousands on training and dog outfits.

I started getting asked to do more sales training and took on a client for 6 months, resulting in them having the best 3/5 months in the history of the company. Sales closing percentages increased by 71% and I felt that I was falling into stride.

I went to an integrative NLP Coaching seminar, learned the basics and then passed my practitioners exam with a 90%. Enrolled in other studies so will have my masters by this time next year.

Jeff proposed on Nov 8th in a helicopter ride overlooking San Diego.

We took a trip to Big Bear, Ca with our new puppy and I used it as a time to reflect on the adversity 2018 showed me.

We had Christmas on the slopes of Mammoth, where I attempted to ski for the first time and put the toddlers on the bunny slopes to shame with my mad skills. AKA I fell a lot.

And then I came back, reinvigorated and highly contemplative.

Below is my list of goals that I made in 2017 for 2018. Some have been completed, anything with Landmark was not.

And for 2019 I brought on a team of 4 incredible humans to be on the “Board of Directors for my Life” to make sure that the new plan is better implemented than the old plan.

2019’s theme is Fortitude. Which, is the courage to do something despite adversity. It seems fitting, no more disability checks, inconsistent speaking opportunities, a handful of clients. There’s going to be times I don’t feel like doing something, going to the gym or making a cold call, hiring and scaling, but that’s the beauty. When you don’t want to do something, it’s a sign you should be leaning in.

I wish you the happiest of New Years and welcome seeing your goal list as well.


a. Treat Jeff to something unique 1x/month (cooking course/couples massage)

b. 1 social activity every month w a friend


a. Fit and Healthy; no set weight requirement

b. 6 months hospital free

c. 4x week lifting

d. 3x week cardio

e. Dance class again

f. 5k

g. Fix cavities

h. Vision check

i. During week eat same, well balanced, clean meals – 70% vegetarian

j. Find hair color/style that’s manageable and professional


a. Park city- YEC Escape

b. Deep sea fishing

c. City Summit and City Gala

d. VIP in Vegas w Lisa

e. VIP in Vegas w Miriam

f. Maui w Jeff

g. Cabo

h. Costa Rica

i. Dallas

j. Big Bear

k. Mammoth

l. Wine tour through Temecula or Napa Valley

m. Palm Desert

n. Catalina Island

o. Yosemite


a. Actively chat w 1 member YEC or EO per week; build relationships

b. Reach out to Amy Purdy (never responded 3x)


a. New recipe every month

b. Maintain a clean and happy environment


1. Tony Robbins – Unlimited Power

2. Kevin Hart- Autobiography

3. Amy Schumer- Girl with the Lower Back Tattoo

4. Shoe Dog- Phil Knight

5. Get Noticed Be Remembered

6. Audacity of Hope –

7. Strong by Khloe Kardashian

8. Good to Great – Jim Collins

9. Braving the Wilderness

10. Jordan Peterson 12 Rules for Life

11. Touch the Top of the World- Erik Weihenmayer

12. Becoming by Michelle Obama

13. Girl Wash Your Face- Rachel Hollis

14. Randy Pausch- Last Lecture

15. Mindhacking – Sir John Hargrove

16. Unfuck Yourself

17. Crush It

18. Go for No

19. Crushing It

20. Launch a Podcast- JLD

21. Story by Robert McKee

22. Way of the Wolf- Jordan Belfort

23. Lean In

24. Hyper Sales Growth

25. Strong Looks Bteter Naked

26. Power of Habit- Charles Duhigg

27. Neil Strauss The Truth

28. Big Magic

29. Emotional Intelligence 2.0

30. The Ultimate Sales Letter

31. Mel Robbins 5 Second Rule

32. Emotional Intelligence- Daniel Coleman

33. Delivering Happiness- Tony Hseih

34. Growth Hacking Conference

35. City Summit Conference

36. Tony Robbins UPW

37. Tony Robbins Business Mastery

38. NLP Certification

39. Jack Daly Success Summit

40. Hyper Sales Growth

41. Faking it

42. Sell or Be Sold

43. Harvard Business Review- Mental Toughness

G. BUSINESS GROWTH: Landmark Makers

a. Send out 180,000 emails

b. Social media 100,000 followers combined

c. Finish 10 searches/year –

i. Janitorial Search

1. AE

ii. IT Search

iii. Assistant Search

1. Secretary

iv. Jeff- Claims

v. Jeff- Sales

vi. Marketing Specialist

d. Sell 3600 online courses/year

H. WRITING GOALS for Landmark Makers

a. Write 12 articles/ contributor to Entrepreneur, Forbes, Fast Co, Huff Po

b. Publish 2 Ebooks on Amazon

i. How to Identify, Attract, Retain High Achievers

c. Start online webinar for recruiting training

d. Audible

I. BUSINESS GOALS for Miss Klyn Foundation

a. 36 PAID speaking gigs/year

b. Listed to multiple speaking bureaus

c. International PAID speaking gig

J. WRITING GOALS for Miss Klyn

a. Start 2nd book; personal de/ selling focused – The Adversity Advantage; 7 Steps for Sales Success

b. Academy Award winning screenplay

c. 4 Speeches written

i. Vision-

ii. Habits

iii. Happiness

iv. Life. All in.


a. 20 podcasts/year

1. Live on Purpose w Dr. Jenkins

2. Women Killing It

3. Renegade Recruiter

4. Bulletproof Entrepreneur

5. Authors on Fire

6. Cycling Magazine

7. Julie Ducharme- Radio Show

8. Avanti Entrepreneur- David Mammano

9. Mindhack

10. Christian Radio station

11. Joey Kercher- experiential marketing

12. Yitzi article on Thrive

13. Christian Radio w Jeff Blanton

14. Jon Vroman

15. Gene Swank Propellent Labs

16. John O Leary

b. 12 Public Speaking Gigs for Inspiration

1. Palm Desert Conference for Women

2. Huntington Beach EO

3. May 4th – EO Minnesota Proactive Pipeline

4. Poway Kiwinis Meeting April 5th

5. Dimension Development Feb 22nd

6. June 14th Rancho Bernardo Business Women

7. Recruiting Chat March 30th- Rhino Roundtable

8. Darrah’s Virtual Summit

9. XCentrix St. Louis

10. Aug 28th Hafa Las. Vegas

11. Kansas City

12. Tower23 Management Team

What you focus on, you experience.
The fastest way to change your state, is to change your focus.

2018 Year in Review

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