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storytelling

How to Tell Stories that Sell

How to Tell Stories that Sell Storytelling is one of the most underutilized persuasive techniques in our culture. This isn’t just for salespeople, it’s for anyone who has to face rejection; the novelist searching for a publisher, the marketer building a brand, or the parents trying to get their kid to eat vegetables. Storytelling has […]

Using Storytelling in Sales

Using Storytelling in Sales Using storytelling in sales creates a deeper level of trust, helps build rapport, and gives you a competitive advantage because it leads the prospect to a decision without sounding like a salesperson. Go to a Tony Robbins event, or any seminar, you’ll find the teacher spends 90% of the time storytelling […]

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