Four personal branding tips for job seekers
In today’s professional world, salespeople need to be incredibly cognizant of their personal brand. This blog, originally posted in Forbes, shares four personal branding tips for job seekers.
Social media is a fantastic tool to enhance your company’s online presence. According to Statista, there are 2.77 billion users across social media platforms, and they spend an average of 136 minutes on social media each day. Approximately 90% of U.S. businesses are online with social media business accounts.
These facts are motivating more companies to improve their branding techniques to stand out from all the clutter. It is becoming more challenging to keep customers interested and engaged for as long as possible. The following tips will help companies brand themselves more effectively on social media.
Building Your Personal Brand on Social Media requires you to ensure consistency across different platforms.
There are so many platforms for companies to choose from, such as Facebook, Instagram, Twitter, Snapchat, Pinterest, and my personal favorite, LinkedIn. No matter how many platforms your company uses, it is important to have consistency throughout them all. It takes a lot of time for companies to build a brand on social media, and using a style guide helps you send a unified message through all content.
If a company posts inspirational quotes on Wednesdays, they need to stick to that every single week so that customers know what to expect. Even the colors, tone, and graphics should stay unified across all platforms. If you are using a logo as your profile photo on Facebook, use the same logo on other platforms, too. That will help customers recognize that all the pages belong to you.
When building a personal brand on social media as a job seeker, keep the same consistency as the companies you admire most.
Continue reading 3 more tips on Forbes
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